RAINBOW IN YOUR HAND

The photo above is of a book entitled, "Rainbow in your Hand," which pretty much is just that. Each page has a color strip that looks like a rainbow when one flips through it (quickly):

This book started as a personal project in summer 2007, and was soon published from a Japanese bookstore "Utrecht". It's a flipbook, but rather than seeing animation, it creates a 3D rainbow in your hand. Since being published it has been featured on Japanese TV, Newspapers, major news & blogsites like yahoo news, coolhunting and fffffound. This book won this years NY ADC silver cube.